Vitur

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Vitur

Logo design

2016

Branding proposal for Vitur. Vitur is a company based in Karlstad, Sweden, who work in psychology and psychiatry. Their customers range from county councils to private individuals. They requested a logo that included both their company name and a symbol, with the keywords stylish, quality, serious, confidence.

I created a symbol that can be seen as the word "Vi" -- a part of the company name as well as a Swedish word meaning "We". This represents kindness and compassion. In addition, it can also be interpreted as an abstract heart, or even a person with open arms.